Lead Generation & Customer Experience Manager
About the Role
The Lead Generation & Customer Experience Manager will design and execute strategies to attract, convert, and nurture leads across multiple digital and offline touchpoints. This role also manages the inside sales and e-commerce CX team, ensuring seamless customer journeys and revenue generation.
Responsibilities
• Build and scale digital business channels (e-commerce, WhatsApp commerce, trade platforms, direct outreach).
• Manage inside sales/tele-sales team for effective lead conversion and customer support.
• Design and implement multi-channel campaigns (email, social media, cold outreach, webinars, content syndication).
• Track and report on KPIs like lead quality, conversion rates, and cost-per-lead, using CRM dashboards.
• Collaborate with category managers and marketing to ensure campaigns target the right audience.
• Leverage CRM and automation tools (HubSpot/Salesforce/Zoho) to optimize lead pipelines.
• Enhance customer post-sales experience to drive retention and repeat business.
• Develop scalable processes for lead qualification and handover to sales teams.
Must-Have Qualifications
• 3–5 years in BPO, e-commerce CX, lead generation, or inside sales.
• Proven ability to manage tele-sales/customer success teams.
• Data-driven with working knowledge of CRM tools.
• Bachelor’s degree required.
Preferred Skills
• MBA or Tier-1 undergrad.
• Experience with marketing automation platforms and analytics dashboards.
• Excellent stakeholder management and presentation skills.
What We Offer
Opportunity to shape digital-first customer engagement